About us
PashNova was created from a simple belief — true luxury lies in softness, craftsmanship, and timeless design.
Inspired by the heritage of Himalayan cashmere called Pashmina, every PashNova scarf blends tradition with modern elegance. Each piece is thoughtfully designed to feel exceptionally soft, remarkably light, and naturally warm.
Our goal is to bring understated luxury into everyday life.
Our Vision
Our vision is to celebrate the beauty of authenticity through thoughtful, enduring design. At Pashnova, we craft pieces that honor quality, sustainability, and artistry, ensuring that each creation is more than just an accessory—it’s a companion through life’s moments. We aspire to design with intention, creating work that resonates with the people who wear it and the stories they carry.
Our Mission
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Our timeless scarves marry sustainable production with eco-friendly elegance. We add the finest, responsibly sourced materials, enduring our impact is as light as our scarves.
We honor the masterful artisans behind our scarves. Every Pashnova pashmina is woven by skilled crafts people who handcraft each piece with generations of expertise.
Designed to inspire elegance and adventure. Each Pashnova piece is a whisper of luxury, empowering women to express themselves and explore the beauty of the world.
What Drives us
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Craftsmanship 🧵
Our artisans and designers honor traditional techniques while creating scarves that feel modern, elegant, and timeless.
Quality First ⭐
From sourcing fine fibers to final finishing, every step is carefully managed by people who believe details matter.
Shared Vision 🤝
Our team is committed to celebrate heritage, empowers craftsmanship, and brings beautiful scarves to women around the world.
Crafted With Care
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Each PashNova scarf is made with attention to detail, ensuring luxurious texture and long-lasting quality. From fiber selection to finishing touches, we focus on craftsmanship that celebrates elegance and durability.
ETHICAL SOURCING
Himalayan Origins
Every fiber traced to its
source. Changthangi
goats roam freely at
14,000 feet, their
undercoat gathered with
care each spring.
NATURAL DYES
Earth-Derived Color
Pigments drawn from
walnut husks, indigo
leaves, and saffron.
Colors that age with
grace, never synthetic,
always alive.
ARTISAN PARTNERSHIP
Fair Wages
Hand-woven by
Himalayan artisans using
centuries-old
techniques. Fair
compensation honors
both maker and material.
Our Team
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At Pashnova, our team is united by a shared passion for craftsmanship, heritage, and timeless style. Behind every scarf is a collective effort—from designers who envision elegant pieces to artisans who bring them to life with patience and precision.
We believe that true luxury is created by people who care deeply about what they do. Our team works closely with skilled craftsmen and trusted partners to ensure every Pashnova scarf reflects the quality, authenticity, and softness our customers expect.
Together, we combine tradition with modern creativity, ensuring that every piece carries the spirit of thoughtful design and refined simplicity.
Co-Founder
Co-Founder & Accounting Director
Co-Founder & Head of Sustainability
Co-Founder, Sourcing Lead